Simpli Namdhari’s opens a flagship store in Hyderabad, Its presence in South India gets stronger
Simpli Namdhari’s, a brand owned by the Namdhari’s Group that sells vegetarian food through all channels, opened its first store in Hyderabad’s Banjara on March 17, 2023.
Namdhari’s Group, a diversified agribusiness, plans to bring the ‘seed-to-plate’ concept to Hyderabad with the opening of this store and give customers a better grocery shopping experience.
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From working with farmers on the farm to getting products ready for customers to buy in stores, the Group is in charge of every touchpoint to make sure high-quality products are delivered.
The 11,000 square feet of retail space is made to go with the wide range of fresh and packaged goods that will be sold in the stores. A lot of thought has gone into making it easy to get around the store and shop in general.
This experience store has residue-free fruits and vegetables, staples and grains, oils, FMCG, dairy, beauty, and home essentials, among other things, to show how many different kinds of products they sell. Aside from this, the staff is always there and knows how to help customers with their shopping needs. There are designated experiential zones with brands like Tea Culture, TGL Coffee, JBB Ayurveda Spices, Andhra special sweets, pickles, namkeen, and chutney powders by Ruchi homemade foods, a range of Karachi Bakery products, and Bansiwala sweets to improve the in-store retail experience.
Simpli Namdhari’s is not only a store, but also a big farm in the city. The food in the store comes from Namdhari’s own farms and is chosen based on when it’s in season and how fresh it is.
Simpli Good Food is the store’s café, where the company’s vision and passion come together to make healthy, delicious vegetarian food from farm-fresh ingredients. It has a live kitchen where people can watch the chefs at work. The café has salads, international dishes, wood-fired pizzas, cold-pressed juices, and other small bites so that everyone can find something they like.
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‘With the launch of our flagship store in Hyderabad, Namdhari’s plans to bring the seed-to-plate concept to the city. The brand has a rich legacy of over 30 years and is well-known in the agribusiness space. It is this experience and expertise that we have harnessed into all our businesses. Majority of the vegetables and fruits we sell are produced within our control using both traditional and high-tech agricultural practices to ensure we offer safe-for-consumption and residue-free products. We want to focus on building our portfolio of differentiated products, bring our fresh produce to the city and offer quality experiences that keep our customers coming back for more. We want to grow from being a regional brand to a national one and the Hyderabad market is an important part of this growth strategy,’ said Gurmukh Roopra, CEO, Namdhari’s Group, at the event of the store launch.
The Namdhari’s Group considers Hyderabad to be a key market, and the company intends to open 3 to 5 more Simpli Namdhari’s locations in the city by the end of 2024. The company hopes to make ₹ 30-50 crore in income over the next 24 months, depending on the number of locations it opens in the coming years.
‘As one of the largest vegetable seed players in Telangana, we want to leverage the brand and equity in Telangana’s rural communities and bring it to customers at the urban level. In this regard, we’ve tied up with rural cultivators — both hi-tech and open-field farmers, to cultivate crops using Namdhari’s seeds, which will be procured and sold in Simpli Namdhari’s outlets,’ Gurmukh Roopra added.