The Bengaluru-based Namdhari’s Group is expanding its dairy business next month, targeting the Mumbai market with its value-added products, following its recent entry into Hyderabad. In addition, the business will begin selling certified organic milk in Bengaluru on April 1.
Namdhari’s maintains a big captive farm with around 1,500 cattle at Bidadi, on the outskirts of Bengaluru, where it operates a 50,000-litre dairy factory. Roopra said the company is targeting a revenue run rate of ₹35 crore for its dairy business, which it entered approximately four years ago to make effective use of the vast quantity of fodder created from its baby-corn export business.
According to Gurmukh Roopra, CEO of Namdhari’s Group, the company’s value-added dairy products, such as Greek yoghurt, flavored paneer, ghee, and set curd, will be accessible in Mumbai’s general trade and online platforms From April 1.
Namdhari’s, which faced hurdles in its dairy sector owing to the Covid epidemic and only grew 5% last year, is looking for 15-20% growth this year, according to Roopra.
Milk category A2
The company is focusing on developing its premium A2 milk category and is in the process of releasing certified organic milk in the liquid milk industry, which accounts for approximately 30% of total dairy sales. For the past two years, Namdhari’s has been selling certified A2 milk under the Dairy Tales brand, he said. In Bengaluru and Chennai, the company mostly provides liquid milk.
Namdhari’s Group opened its 31st retail outlet in Bengaluru on Friday, extending its presence in the city. Simple Namdhari’s store in Whitefield, which is 7,000 square feet, was inaugurated on Friday and sells a large range of residue-free fruits and vegetables, essentials, and dairy goods all under one roof.