Heritage Foods launches summer drinks buttermilk and milkshakes.
Heritage Foods, which is one of the biggest dairy companies, has released a line of buttermilk products under the brand name ‘A-One’ and a new line of milkshakes in single-serve carton boxes that are easy to carry.
Heritage ‘A-One’ spiced buttermilk is a low-calorie natural refresher made by letting fresh Heritage milk ferment. Spiced ‘A-One’ buttermilk will cost ₹20 for a 180ml pack with a shelf life of 6 months.
Also Read | Heritage Foods reported net profit ₹30.30cr in Q1 2021, compared to ₹29.20cr in last year.
Heritage ‘A-One’ spiced buttermilk and milkshakes are now available in Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Delhi, and the National Capital Region (NCR).
Heritage will start selling two new flavours, chocolate and caramel, cookies, and cream, in addition to vanilla and strawberry milkshakes, which have always been popular. The new-style milkshakes will come in 180ml packs for ₹40 and 125ml packs for ₹15 each.
Bhuvaneswari Nara, the company’s Vice Chairperson and Managing Director, said that putting out ‘A-One’ Spiced Buttermilk and new milkshakes is another step towards making more of the company’s products have added value.
Some other product came out
Heritage is also getting ready for a busy summer by relaunching its popular ‘Premium Badam milk with real Badam bits’ under the new brand name ‘Badam Charger’ with the slogan ‘Stay Charged.’ Heritage Badam Charger will be sold in bottles of 180 ml that are easy to carry and cost ₹35.
The product will be available in Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Delhi & NCR.
Brahmani Nara, the Executive Director of Heritage Foods, said that the company’s ‘Badam Charger’ is made for adults who work hard all day to reach their goals. Nara said that it will have 30% less sugar than other flavoured milk drinks that are similar.
Also Read | Heritage Foods wins National Energy Conservation Awards 2020.
This summer, the company also plans to sell ice pops with Indian flavours like ‘Kala Khatta’ and ‘Gol Gappa’ for ₹10 rupees each. It said that Heritage Foods plans to bring more healthy and tasty foods to market this year.