Food startup situated in Hyderabad, The startup Nourish You has announced that famed actress Samantha Ruth Prabhu has invested in it. Samantha’s investment is part of Nourish You’s $2 million seed fundraising. Y Janardhana Rao of Triumph Group, Rohit Chennamaneni, Co-founder, Darwinbox; Nikhil Kamath, Co-Founder, Zerodha; Abhijeet Pai, Co-Founder, Gruhas Proptech, and Abhinay Bollineni, CEO, KIMS Hospitals are among those who have invested in the seed round.
‘Investing in Nourish You was a logical development because I had been using their products for quite some time.’ Their story of bringing superfoods like quinoa and chia to India and cultivating them locally, as well as their product roadmap of millet-based clean-label vegan superfoods, pleased me. I believe that Nourish You can add value while also improving the health of customers and the environment. ‘I’m pleased to be a part of their unique and sustainable company approach,’ Samantha Ruth Prabhu remarked.
Also Read | Heritage Foods launches summer drinks buttermilk and milkshakes.
In addition to her investment, the actress has created Millet Mlk, Nourish You’s first plant-based, vegan, and lactose-free milk replacement. The new product, a blend of ragi, jowar, bajra, and oats, represents Nourish You’s entry into the alternative dairy area and is the result of two years of research on unique millet-based products.
The United Nations declared 2023 to be the International Year of Millets and Nourishment. You are in an excellent position to promote the Government of India’s ambition of making India a global hub for millets.
‘Her commitment in the company is a testimonial to the things we’ve created and the success we’ve had.’ ‘We feel that this collaboration with Samantha will help us improve our market position as we unveil India’s superfood growth story,’ stated Krishna Reddy, Co-founder of Nourish You.
Sowmya Reddy, Co-founder of Nourish You, adds, ‘I have been lactose-intolerant since infancy, and I have always seen my mother struggle to find non-dairy options that were nutritional, delicious, and of good quality.’ This motivated me to contribute to the creation of Millet Mlk at Nourish You. Even today, there are major obstacles and challenges in finding dairy-free options, and Nourish You’s Millet Mlk covers these gaps.’