The first shipment of red rice from Assam was shipped from India to the United States on Thursday. Increased demand in exports of iron rich ‘red rice,’ locally known as ‘Bao-dhaan,’ would increase the income of Red rice cultivating farming families in the Brahmaputra flood plains, according to a release issued by the Ministry of Commerce and Industry.
According to the press release, the Red rice, which is grown without the use of chemical fertilisers, is produced by LT Foods, which also owns the Daawat basmati brand.
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The flagging ceremony of the export shipments was held at Sonepat, Haryana, by Agricultural and Processed Food Products Export Development Authority (APEDA) Chairman M Angamuthu.
December, 1985 established organisation, APEDA has been working to promote rice exports through in partnership with different stakeholders in the value chains. The Government established the Rice Export Promotion Forum (REPF) under the umbrella of APEDA, which includes representatives from the rice producers, exporters and rice-producing States, which include West Bengal, Uttar Pradesh, Punjab, Haryana, Telangana state, Andhra Pradesh, Assam, Chhattisgarh and state of Odisha.
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Even during period April-January 2020-21, exports of non-basmati rice increased by 115 per cent to US $3.5 billion in value. ‘We have taken a number of measures to ensure safety and hygiene due to the operational and health challenges posed by Covid-19, Whereas maintaining the continued undisturbed export of rice,’ M Angamuthu stated.
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