Livestock Poultry Farm

“Poultry industry” wants to set up an exclusive board to control output, prices

Poultry industry wants to set up exclusive board to control output, prices

The poultry industry wants to set up an exclusive board to control output, and prices

According to Chakradhar Rao Potluri, President of the Indian Poultry Equipment Manufacturers’ Association (IPEMA), the Indian poultry industry would rise by 5 to 8% this year.

The market is estimated to be around Rs. 1.20 lakh crore. Due to extreme price swings that have resulted in massive losses, the poultry industry has requested that the Union government establish an exclusive Poultry Board to oversee prices and output.

Also Read | ‘Give a missed call and become a poultry farmer’ says Suguna Chicken

‘The price environment has become quite volatile.’ The market prices for eggs and poultry are illogical. At the end of the day, chicken producers are losing a lot of money,’ Errabelli Pradeep Rao, President of Telangana Poultry Federation, told Businessline.

Kasarla Mohan Reddy, General Secretary of the Federation, stated that dozens of farmers with less than 10,000 birds have left the industry. ‘They are now part of the larger businesses that have begun to create integrated poultry farms,’ he explained.

Telangana, Andhra Pradesh, and Tamil Nadu, which are leaders in chicken production, are facing a new challenge.

‘Their traditional markets in the North have started to grow the business there, making it incompetitive for the southern States to market their poultry products,’ he explained.

According to IPEMA leader Anil Dhumal, the cost of production has risen dramatically over the last 50 years. For example, the cost of labour has increased 100 times to Rs 350 from Rs 3.50 in the 1970s.

‘However, the price of eggs has merely increased by tenfold.’ ‘We have the world’s most cost-effective poultry sector,’ he claims.

Also Read | Can Indian poultry industry capitalise on market gap created by Malaysia’s ban on chicken exports?

Expo for Poultry

Meanwhile, the Indian Poultry Equipment Manufacturers’ Association (IPEMA) is hosting a Knowledge Day Technical Seminar on November 22nd, followed by a three-day expo beginning November 23rd.

The 14th edition, billed as South Asia’s largest expo, would feature 370 companies presenting their products and 30,000 attendees from India and other countries.

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