Food Poultry Farm

Poultry firms to hold consumption-boosting campaign from Nov 16 to18

Poultry firms to hold consumption-boosting campaign from Nov 16 to18

Poultry firms to hold consumption-boosting campaign from Nov 16 to18

On the day before National Chicken Day, people who sell chicken in Karnataka, Maharashtra, and West Bengal are holding events and campaigns to get more people to eat chicken.

The Karnataka Poultry Farmers and Breeders Association (KPFBA) declared November 16 as ‘National Chicken Day’ to commemorate the birth anniversary of BV Rao, known as the ‘Father of Indian Poultry.’

Also Read | Can Indian poultry industry capitalise on market gap created by Malaysia’s ban on chicken exports?

From November 16 to 18, chicken groups all over the country will hold a variety of events, campaigns, consumer offers, and other activities to get more people to eat chicken.

Sushanth B Rai, President of the KPFBA, stated that various activities had been planned over three days, during which members of the association would offer discounts and run promotions on chicken goods.

There will be a 10% discount on poultry purchases at more than 200 shops in Karnataka. According to the KPFBA President, per capita, chicken consumption in India is low at 3.5 kg, while it is 63 kg in Malaysia and 58 kg in the United States.

As part of the campaign, chicken companies such as Venkateshwara Hatcheries’ ‘Vencob Chicken,’ Nandu’s, Nutri Feeds and Farms Pvt Ltd’s ‘Nutri Fresh Chicken,’ and others are offering discounts on poultry items.

Also Read | Godrej Agrovet, IB Group cut poultry feed prices as govt let more import of soymeal

He said that the KPFBA has been working hard for 30 years to help poultry breeders and farmers. In the next few years, they want to greatly increase the amount of food each person eats.

About the author

AgriNews

Agri News India’s ultimate agricultural news portal is dedicated to providing the farming fraternity with the latest Agri and related sector news. We believe that the power of information can transform the farming sector.

Add Comment

Click here to post a comment

Knowledge Share

Agri Academy

Agri Mock test, MCQ Agri-Economics, for UPSC/UGC NET/ASRB NET/NABARD/SRF/JRF/KSET/SO/ Competitive Exams