On the 10th global anniversary, Indian celebrities backing egan campaign
On the 10th global anniversary of Veganuary, ten Indian vegans are backing an egan campaign (a global campaign to try vegan).
According to a news release, the 10 Indian vegans who are supporting the campaign are: Soundarya Sharma, actor, and BigBoss contestant; Arvind Krishna, actor, and pro 3×3 basketballer; Monica Dogra, actor; Prakriti Varshney, mountaineer, Mt Everest; Kuntal Joisher, mountaineer, Mt Everest; Vishwajeet Sangle, pro tennis player; Anushka Man, musician, and actor; Amy Aela,
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According to a YouGov survey conducted in December 2021, 65 percent of Indians planned to eat more plant-based/vegan dishes in 2022. In January 2022, India had the third-highest number of people joining up to try veganism, trailing only the United Kingdom and the United States.
Growth in the next two years
The Indian plant-based meat market, which is presently worth $30-$40 million, is likely to grow to $500 million in the next two years, according to the report, which also predicts that plant-based dairy sales in India will increase from $21 million to $63.9 million by 2024.
Prashanth Vishwanath, who is in charge of Veganuary in India, said that now is the time for hope, change, and action. ‘Whatever your intentions are for 2023, going vegan is a terrific place to start for your health, the environment, and the animals.’ Veganuary knows how research on changing behavior works and gives you world-class support and tools to help you have a great time as a vegan.
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‘You can do this while eating most of your favorite Indian cuisine, interacting with celebrity vegans, and being part of a community that is also trying vegan,’ Prashanth Vishwanath added.