Mother Dairy has big plans for the value-added dairy market segment
Mother Dairy Fruit and Vegetable Pvt. Ltd. is preparing to expand its value-added dairy portfolio with aggressive ambitions to offer approximately 100 items over the next three years.
On Tuesday, the largest milk and milk product company revealed a new range of over 15 new products for the summer season of 2023. The company is experimenting with ready-to-eat custard. It has also introduced two ready-to-drink Coca-Cola coffee versions, as well as ten new ice cream flavors. Furthermore, Vitamins A and D have been added to the Nutrifit Curd line.
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‘Over the next three years, we want to offer over 100 new products in order to reinforce our position as one of the top and consumer-centric dairy businesses in India,’ said Manish Bandlish, Managing Director of Mother Dairy Fruit & Vegetable Pvt. Ltd.
‘With the diversity and change of our consumers’ demands and tastes, we have launched on a path to tap into new product spaces and categories.’ ‘The release of these new goods couldn’t have come at a better moment as we work to improve our dairy product line,’ he added.
According to the company, it is developing new goods based on deep consumer insights, with the goal of tapping into indulgence and convenience spaces as well as emerging consumption situations.
The newly released line would be offered across the company’s major markets via both traditional and new-age distribution channels, it noted.
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ready for consumption Custard with vanilla flavor (200 ml pack size, ₹40) is now available in Delhi NCR and metro cities via both traditional and new-age distribution methods. In the meanwhile, Cappuccino and Latte are offered. Pack size of 200 ml at ₹30).