Insecticides (India) Ltd. (IIL), a company that specializes in crop protection, has chosen Bollywood superstar Ajay Devgn to serve as its brand ambassador.
According to a statement released by IIL, the company plans to increase farmer awareness in India on a grassroots level in addition to communicating about their products and spreading the word about the importance of responsible use of agrochemicals. This will be accomplished with the help of Devgn.
According to the statement made by the company, Ajay Devgn will play an important role in the expansion of agriculture by helping to get the word out about IIL to the general public. ‘I am very excited about the opportunity to work with Insecticides (India) Ltd. It gives me great satisfaction to be a part of a firm that is dedicated to enhancing the quality of life of farmers via the development of novel goods.’
The statement further says that ‘IIL is a well-known crop protection and nutrition brand that was established on the values of quality, integrity, and commitment to Indian agriculture when it was first established. There was a significant emphasis placed on creative problem solving, as well as an ongoing recognition of the importance of adjusting to customers’ ever-evolving tastes. I feel the same way about the journey we are going to take together,’ he remarked.
IIL’s Managing Director Rajesh Aggarwal said, ‘We are pleased to have Bollywood’s superstar Ajay Devgn as part of our IIL family.’ Ajay Devgn is a well-known actor in India. IIL is founded on the principle that every small and marginal farmer should have access to appropriate technological resources.’
He further added that ‘Ajay Devgn has solidified his position as one of the most popular and versatile actors in India with his ferocious performances, and this quality resonates nicely with our products. We are confident that his popularity, together with the legitimacy of our products, will assist us in increasing the penetration of our communication in both our present markets and in future markets as IIL enters the next phase of its expansion.’
Pay attention to the new range
IIL’s Tractor Brand range of crop protection and nutrition products have a pan-India presence today, and the company’s team of more than 500 crop advisors educates Indian farmers on the appropriate and prudent use of crop protection products.
The company is putting a lot of emphasis on the new line of products that it has introduced this year, such as Shinwa, Izuki, and Torry. These items will make a significant difference for farmers in terms of improving their output and providing them with solutions that are more cost-effective.