Bayer expands its Sahbhaagi to rural women & youngsters to build a full Agri ecosystem.
Bayer has said that it wants to expand its Sahbhaagi programme to give rural women and young people more power and help them build a full agricultural ecosystem. The programme began in 2019, and there are now more than 4,000 Sahbhaagis all over India.
This project gives rural entrepreneurs new ways to work with the company, find new ways to create demand and make it easier for Bayer to reach farmers.
The company said that Sahbhaagi is a rural micro-entrepreneurship development model that gives farmers, women, and rural youth the tools they need to become advisors and help smallholder growers find the right solutions. As part of expanding the Sahbhaagi programme, more partners will be added to create a strong network of outreach and engagement with farmers across India. Anyone over 18 who knows about agriculture and has a smartphone can join.
Simon-Thorsten Wiebusch, Country Divisional Head – Crop Science Division of Bayer for India, Bangladesh, and Sri Lanka, said, ‘In our broad effort to change agricultural practises for the benefit of local communities, we give micro-entrepreneurs opportunities to encourage sustainable and responsible farming and support rural productivity.
Bayer will continue to work closely with these Sahbhaagis to create a sustainable ecosystem by using the latest farming and agricultural techniques, learning the technical details of Bayer products, and giving farmers personalised advice on crops and products.
Bayer not only helps young people become Agri-entrepreneurs, but it also knows how important women are to their families and the agriculture value chain. As people who have a lot of influence over buying decisions, they are the perfect partners. The growing use of smartphones and other digital technologies has given them more ways to connect with farmers.
The Sahbhaagis have been trained and given the tools they need to give farmers the best advice based on the conditions of their farms. With the help of Sahbhaagi, small-scale growers can get digital access to Bayer products. Bayer said in a statement that this programme is running in 24 states, with 470 districts and 1,980 sub-districts.