Ayekart and Grameen Foundation India sign strategic partnership for FPOs

Ayekart, an agrifood fintech platform, has announced a strategic partnership with the Grameen Foundation India. This collaboration aims to expand Ayekart’s Ayekrishi platform (PaaS) and market linkage services with embedded finance to Farmer Producer Organisations (FPOs) affiliated with the Grameen Foundation in India, thereby increasing financial inclusion and empowering marginalized communities, particularly women.FPOs can use Ayekrishi to connect with markets and suppliers. The platform includes planning features to help FPOs organise their operations more effectively, as well as advisory suggestions to help FPOs make decisions and develop strategies.

The primary goal of Ayekart’s collaboration with the Grameen Foundation is to integrate Ayekrishi into market linkage activities and FPO management administered by Grameen.This collaboration will greatly benefit the FPOs, including access to various marketable commodities and assistance in the procurement and sale of produce based on demand and supply conditions.

Grameen supports these efforts, which align with its mission of connecting farmers/FPOs to remunerative markets. The foundation’s involvement will ensure that FPOs have the necessary support and resources to effectively leverage the Ayekrishi platform.

Also Read | Single brand name for all FPO products in Karnataka – Action GroupDebarshi Dutta, Co-Founder & CEO of Ayekart, stated, “This collaboration is a significant step towards increasing the financial inclusion of FPOs/farmers in the market. We hope to create sustainable livelihoods and empower FPOs/farmers and MSMEs by leveraging digital technology.”

Bharati Joshi, Interim CEO of Grameen, stated, “Working with Ayekart allows us to advance our mission of eradicating poverty and hunger by empowering the poor, particularly women. We recognise technology’s catalytic role in bridging the gap between farmers and entrepreneurs and the market (including technical service providers).